Anime North

For my capstone project, I created a comprehensive rebrand for Anime North, one of Toronto’s largest and longest-running anime conventions. The objective was to modernize the visual identity while preserving the tone, energy, and demographic appeal that define the event. I developed a refined logo system, cohesive brand standards, and an expanded set of visual assets. The final deliverables included a full suite of print materials, a large-format billboard design, and various supplementary branded items, demonstrating a complete multi-format branding solution.